SENOVIX

Case Study

Fintech Nusantara — UI/UX Redesign

Complete UI/UX redesign under a tight deadline — delivered a 40% conversion rate increase for a Jakarta-based fintech startup.

The Problem

Fintech Nusantara needed a complete website redesign and had a tight deadline. Their existing site wasn't converting — users were landing but not completing sign-ups or contact forms. Two other agencies had declined due to the timeline.

The Solution

Nexora delivered a full UI/UX redesign and rebuild focused on conversion. Key decisions: conversion-focused information hierarchy with primary CTA above the fold on every page, trust signals prominently placed (compliance badges, credibility indicators), simplified onboarding flow with reduced form fields and clearer copy, Next.js + Vercel for sub-2-second load times on Indonesian mobile networks, and a mobile-first layout.

Outcomes

Measurable results delivered

  • +40% conversion rate within the post-launch measurement window
  • On-time delivery — met the deadline two other agencies declined
  • 5/5 client satisfaction rating
  • Sub-2-second page load on mobile

Tech Stack

Technologies used to build this project

Next.jsTailwind CSSVercelFigmaTypeScript

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Fintech Nusantara — UI/UX Redesign — Senovix — Senovix